With increasing digitalization, customer behavior has changed over the years. Now, before making a purchase, customers go through all the available options online. According to a report published in 2017, 97%of people went online to find a business near them. If you want your business to flourish, you need to be found online.
If you are still on the fence about whether you need a website for your business or not, below is a list of a few compelling reasons why you might need one.
Why do you need a website in 2021?
| Reason | Benefit |
| Credibility | After hearing about your firm’s name, the first thing that a prospect might do would be to search for your firm’s name on the internet and check out your website. A well-designed website that offers exhaustive information can help your firm earn credibility |
| 24/7 Accessibility | Your customers and prospects may visit your website anytime. They can consume information and place orders at their convenience. |
| Remain competitive | As internet adoption has exploded in India, your competitors are likely to develop websites for themselves. Therefore, it is imperative to develop a website for your firm to stay ahead. |
| Showcase | A picture is worth a thousand words and a video is worth a thousand pictures. You can include images as well as videos on your website which enable website visitors to get a better understanding of your firm and its offerings |
| Cost-effective marketing | A website is a silent salesperson that can help you get leads and customers |
Reasons to have a website for your business:
1.It proves business credibility
A website makes your firm seem professional. Over 30%of customers don’t even consider a business if it doesn’t have a website. There are thousands of businesses out there and people often prefer to go through the website before making a purchase. People are likely to engage with a business that they can trust and creating a website is a stepping stone towards building a good first impression. As users judge a company’s credibility based on its website’s design, now is the right time to invest in a professionally designed, brand-differentiating website.
Pro Tip: Ensure that your brand assets like font, colors, logos, etc. are consistent across the website
2. It makes your business easily accessible
This is one of the key reasons why all businesses should have a website. An official website makes you approachable 24*7 so that people can reach out to you anytime they want, increasing your sales dramatically. Linking your website with Google Maps will make it easier for customers to find you. 63% of customers use a company’s official website when it comes to engaging with a business. Creating a website for your business is a penny-wise solution that widens your reach to thousands of more potential customers.
Pro Tip: Make sure your contact details like email and phone number are visible properly in the footer area.
3. It helps you keep up with the competition
93% of business decisions begin with a search engine lookup. A thousand other businesses in the market are selling the same product or service as you. As your competitors already have a website, you are giving the consumers a reason to buy from them by not having one. Knowing what your competitors are offering can help you create a website that stands out. This will help you establish your place in the industry.
Pro Tip: Try to be a little more transparent with your pricing compared to other players in the market so that customers trust you more.
4. You can display your products and services
A website is an excellent platform where your target audience can interact with your brand. Research suggests that 88% of consumers who search online for a business, call or go to that business within 24 hours. You can showcase the products and services that your business offers on your website so that the customers can easily find what they are looking for. Nowadays, consumer behavior is majorly driven by what others have to say about your business. Putting up customer reviews, and testimonials on your website will help establish proof of the quality and will entice more customers to seek your services.
Pro Tip: You can feature your best-selling product right on your home page.
5. It is a cost-effective marketing solution
Traditional forms of marketing like print ads or flyers cost a fortune and require a lot of effort but the results are not up to the mark. On the other hand, online marketing is cheaper and more
effective. A business website is a crucial part of a company’s marketing strategy as it is the perfect place to house all of the services that your company creates, which will help inform and engage the target audience. Studies have shown that in this era of digital transformation, 78% of customers conduct their product research online making your website a nifty marketing tool.
Pro Tip: Give a ton of free valuable information through your blogs to attract your target audience towards your brand.
4.54 billion people i.e. 59% of the global population used the internet in 2020, and this number is increasing rapidly. Hence, not having a website makes your business invisible to these people. If you wish to thrive in this cut-throat competition, investing in a website is the best decision any business can make.
