Whether you starting a new business or have an existing one, you need to market your business. You may have an excellent & a unique product, however, if it is not marketed wellyou will fail in putting across your point in front of your customer.
The customer would want to know below key points before deciding to investing in your product or service.
- Brand name of your product /service
- Usage & advantages of your product /service
- Technical specifications of your product /service
- Comparison with similar products/services from competitor & why is it different
- Price &discounts offered
- Warranty / Guarantee offered on the product or service
- Packaging &delivery
- After sales service / CRM (client relationship management)
If you are able to provide satisfactory answers to the above, you will be able to win the customer. Most importantly, you need to create a trust environment with your customer to ensure he become a regular / longtime customer.
Ensure to checklist below points in order to have a perfect marketing plan for your business.
Packaging
Packaging of the product plays a very important role in marketing of your product. The first thing that attracts your customer towards your product is the packaging. The packaging has to be neat, hygienic & informative. The packaging should provide information about the content, ingredients, weight, batch & pricing of the product. The product will fail the marketing test if the packaging does not attract the eyes of the customer.
Visiting Card
Though we have moved to a digital business card today, carrying a professional & good quality business card is must. Whenever you meet a customer or drop in a card along with the product the business card adds a professional touch to your business.
Offline Marketing
There are multiple modes of offline marketing for your product or business.
- Attractive packaging
- Business card distribution
- Attractive signboards ordigital print content
- Newspaper advertisement
- Distributing gift cards or discount coupons
- Cold calling customers
- Attending exhibitions, seminars &trade shows
- Print pamphlets, brochure or menu card
- Sponsoring local events
Online Marketing
Online Marketing is the most important way of marketing in order to expand your reach & promote your brand to local / global customers. With offline marketing, you will be able to reach sizeable marketing however, with help of online marketing, your market can expand beyond, to international clients as well.
It is very important to have an effective &target basedmarketing plan for your business to ensure its success. Before investing in online marketing, you need to have –
Brand Name
A brand name has to be unique & that relates with the description of your product /service. The brand name should be registered/trademarked & the product /serviceshould have copyrights & patents done to prevent copy by the competitors.
Website
You need to have an attractive website which will provide all the information about your product /serviceto the customer. The website should be SEO friendly – which means the website has the content which will act as keywords when someone looks for information on Google search engine. Also, the backend of the website should have necessary backlinks to enhance digital marketing whenever needed.
Digital Marketing
Once we ensure that we have complied with branding & website, we can look for online digital marketing plans for your business. Ways through which you can promote your business online are listed below.
- Create your business page on social media like Facebook, Instagram, Linkedin, Quora, Twitter, etc. Keep posting updates to maximize your reach.
- Create ‘Google My Business’ page for your business. Add complete business details & update Google Maps with your business location & contact information.
- Get a professional photoshoot of your products done. Upload the same on social media & website.
- Create a business account on Whatsapp & share the same information on your website &customers to connect directly.
- Hire an expert & start promoting SEO, SMO & Digital Marketing for your website. Create professional contents on regular basis & share the same on all social media platforms.
- Write a blog related to your business industry keeping the customers updated& informed.
- Invest in Google Adwords to list your website on first page of Google Search Engine.
- List your product /serviceon online aggregator like IndiaMart, FlipKart, Amazon, Swiggy, Scootsy, Zomato, etc. Lot of customers visits online aggregator website which will help create a brand recognition & will help in increasing the reach for your business.
- ‘Reviews’ & ‘Word of Mouth Advertising’ plays a very important role in influencing the buying decision of the customer. Keep pushing your customers to write reviews about your product /serviceon Google, social media &aggregator websites. A good rating will ensure your customer will invest in your product /service.
- Offer discounts to new or returning customers to maintain customer loyalty.
infinzi offers business consulting service which help business strategize its business plan&growth. Offeringdigital marketing packages that suits your business requirement & budget. To get free business consultation, please connect at 9820194559 or visit www.infinzi.in for more details.
