If you are a business owner or a marketer, you are likely to have heard of SEO i.e. Search Engine Optimization. SEO enables your website to receive high-quality organic traffic from search engines. If you aren’t using it, then you are leaving a lot of money on the table. It has been researched that 80% of the major purchases start with random research online using keywords and not only this, 85% customers tend to conduct online research before buying any product.
Here are the top 4 benefits of SEO for growing your business –
1. Inbound Marketing Strategy: Inbound marketing strategy is the biggest advantage of using SEO because of the traffic quality. Conventionally, outbound advertising channels follow the strategy of reaching out to customers irrespective of whether they are interested in buying your product or using your services or not. However, inbound marketing strategy centres on making it easier for the audience to find the appropriate businesses and service providers only when they want the relevant information.
Pro Tip: An important marketing strategy can be to use videos and optimize them. People tend to visit your website by watching a video on YouTube and other social media platforms.
2. You get more clicks than PPC: Although PPC ads appear above organic rankings, it has been observed that SEO gets more clicks than PPC. It is mainly because users tend to trust Google’s algorithm. They know these spots advertisers are paying for and rather they choose to visit the sites the Google search engine has sorted to be the best and appear in the top results. 71.33% of the users are expected to click on an organic result that appears on the first page.
Pro Tip: Use relevant keywords which will help search engines display your site for relevant queries in the top results.
3.Building Brand Awareness: It is very important for you to make sure that your sites appear on the first page of major search engines such as Google and Bing. Potential customers are likely to trust brands whose websites appear on the first couple of pages of a search engine as compared to websites that may not have favourable search ranks. Hence, you should build better brand awareness and definitely should start investing in SEO to gain top rankings for the keywords relevant to your business or services. Apart from this, remember that 75% of the users never scroll past the first page, hence, make sure you are seen.
Pro Tip: An important way to improve brand trust and awareness can be to ask customers for comments on products or reviews.
4.You are in business 24/7: Another important point which can be considered is that you offer services 24/7. SEO promotes your business round the clock. You might be sleeping at night, but someone somewhere might still be checking out your business and you might make a sale even while sleeping.
Pro Tip: Adding breadcrumbs to the website will enhance the user experience and SEO.
Your business might have the best product with ultimate services, but it is literally of no use when people don’t even know about your products and services. SEO marketing is the best possible way to bloom your business by increasing your online visibility and targeted customer reach as people are constantly searching for information on the web. Considering, all the points discussed above there is no reason for you to not optimize your site and earn more profits!
